When guests are deciding which brewery to visit, they are looking for the taproom that has the most to offer. No longer are guests simply looking for delicious beer. They are looking for an experience, and food can be a prime ingredient in creating it.

Food is on the minds of taprooms nationwide and how to add food is often seen as running a second business. In this session, we share data, discuss why you should consider adding food, and walk through financial considerations. You can hear firsthand from breweries on how they have implemented everything from simple snacks to a full kitchen. They share their successes, trends, and lessons learned, and will help you discover what food options may be best for you.

Prepare to walk away with an appetite to make your taproom experience more profitable and memorable.

Learning Objectives

• Understand the financial and experiential value of adding food
• Evaluate potential food models
• Develop a plan to launch or improve food offerings in your taproom