Who Is Your Brewery and What Do You Do? How to Define, Market and Align Your Brand

Craft Brewers Conference 2019
Location: Denver, Colorado
Speakers: Andrew Emerton, Bryant Goulding, Jonathan Shikes, Kailey Partin, Tristan Chan

Look around at today’s ever-multiplying brewery landscape and you’ll quickly realize that the best breweries are ones who not only make great beer, but understand how to thoughtfully market their product. Learn how four breweries of varying sizes approached the task of defining their brand, staying true to their brand, and building brand partnerships with other industries to elevate their product and remain authentic to their identity. Join this seminar moderated by Jonathan Shikes at Denver Westword and including Andrew Emerton of New Belgium Brewing, Bryant Goulding of Rhinegeist Brewery, Tristan Chan of Ratio Beerworks, and Kailey Partin of Rising Tide Brewing.

Learning Objectives:

  • Understand the need to define your brand
  • Discuss the importance of staying on-brand in all aspects of your business plan and execution
  • Learn strategies to maintaining authenticity in marketing your brand
  • Gain insight on how to build meaningful brand partnerships with like-minded businesses across other industries

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