Rebranding can be one of the most valuable moves your brewery ever makes. If handled well, this process can breathe new life into your business, drive an increase in sales, and position your brewery for years of success. However, if mismanaged, you risk seeing a decline in sales, alienating long-time fans, and failing to recruit new drinkers—all while investing tens of thousands of dollars. No pressure.

Join beer branding experts from CODO Design to learn best practices gleaned from branding or rebranding more than 90 breweries to date. This seminar will cover every step of the rebranding process, including:

Determining whether you should (or should not) rebrand in the first place
Conducting a brand audit to weigh your brand equity
Pulling all these elements together into a compelling, strategically-sound update

Learn how to excite your current fans, bring new ones to the table, and ultimately sell more beer through effective rebranding strategies.

Learning Objectives:

• Understand common reasons why breweries rebrand in today’s market
• Identify when it does and does not make sense for your brewery to rebrand
• Learn how to conduct a brand audit to evaluate your brewery’s visual and brand equity
• Differentiate between a rebrand, a brand refresh, and a package refresh, and understand why these distinctions matter
• Learn different strategies to promote, tease, and launch your rebrand—both internally and externally—without confusing your fans and extended network