Whether you are brand new or experienced, craft brewers of all sizes can struggle with successfully hiring, training, and managing craft beer salespeople. This can become an expensive and time consuming process for all involved. Done right, you will reap the rewards of your efforts and build profitable sales volume. Done wrong, you will forever be disappointed and flounder with your annual sales results. After this presentation, walk away with actionable ideas you can implement immediately within your own brewery. These ideas will help you drive profitable sales by learning how to successfully hire, train, and manage craft beer salespeople!

Learning Objectives:

• Implement a solid sales program in order to help promote your brewery and succeed in today’
• s tough market conditions
• Learn how to successfully hire, train, and manage craft beer salespeople
• Understand how to drive profitable sales volume