Selling Craft Beer in Latin America

Craft Brewers Conference 2022
Location: Minneapolis, Minnesota
Speakers: Chema Mora

Latin America offers a promising opportunity to diversify a brewery’s market reach. Nonetheless, there are many aspects to consider when making that decision in order to achieve a successful expansion to the area. Chema Mora has been a leader in the Latin American craft beer community with experience opening businesses including bottle shops, breweries, and restaurants since 2011.

Learning Objectives:

  • What is the state of craft beer in the region of Latin America?
  • What are trends in packaging, style preferences, and consumer demographics?
  • What do exporting breweries need to know about the distribution structure and regulatory requirements for imported beer?

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