Plan to Succeed: Annual Business Plans

Craft Brewers Conference 2025
Location: Indianapolis, Indiana
Speakers: Marty Ochs, Justin Vitti

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Join us for an interactive presentation on how to put together an annual business plan (ABP) for sales and distribution planning. This seminar will walk you through all the parts of an ABP, including diving into the how’s of planning, forecasting, and budgeting. Whether you’re a self-distributing brewery or an established brand looking to elevate your distribution strategies, this seminar will provide valuable insights to help your business thrive.

Learning Objectives:

  • Create a Comprehensive ABP: Learn how to develop an ABP focusing on key components such as sales targets, distribution strategies, and operational goals
  • Effective Forecasting Techniques: Understand how to utilize analysis and data to make accurate sales forecasts that inform your annual business strategies
  • Budgeting for Growth: Cover introductory budgeting techniques necessary for distribution to equip yourself with tools to manage cash flow, allocate resources effectively, and anticipate financial needs
  • Sales Strategies and Metrics: Explore how to begin developing sales strategies for self-distribution that align with your ABP
  • Interactive Planning Session: Engage in live activities to apply concepts learned, facilitating the creation of actionable plans for your brewery and fostering collaborative problem-solving among peers

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