In the intricate art and science of brewing, sensory analysis plays a pivotal role in ensuring quality and consistency. Yet, how often do we spend time intentionally refining the very instrument that perceives these flavors—our palate?

This seminar underscores the pivotal role of sensory training tailored for hop and beer evaluation. Navigate the significance of sensory analysis and delve deep into the realm of sensory reference standards designed to capture key aromatic nuances. Go beyond mere flavor identification, shedding light on the recipes and criteria essential for crafting and maintaining a fleet of shelf-stable, replicable reference standards. This ensures regular, consistent training for sensory panels and all brewery staff. Arm yourself with the insights and tools to sharpen your sensory skills, guaranteeing that each brew encapsulates its intended flavor signature and delights every consumer.

Learning Objectives:

• Grasp the foundational role of sensory analysis in ensuring beverage quality and consistency in the craft brewing industry
• Understand the significance of shelf-stable, repeatable reference standards in providing a balanced and objective platform for sensory training
• Recognize the benefits of implementing reference standards in brewery sensory efforts, including improving detection capabilities, enhancing panelist training, and ensuring consistent evaluations
• Acquire strategies, recipes, and best practices for integrating reference standards into brewery sensory programs, leading to improved product quality and alignment with consumer expectations