Hosted by TailGate Brewery founder and sole-owner Wesley Keegan, this seminar will provide actionable takeaways for brewery owners about how to open a new taproom or brewpub location successfully. TailGate Brewery, Tennessee’s fastest growing brewery, opened its ninth brewpub location in 2024—its sixth new location in just two years. After several successful openings, Wesley has learned through experience and will cover everything brewery owners need to consider when opening a new location, from sourcing real estate to financing expansions and building new teams. The growing brewery and pizzeria is an award-winning Best Place to Work as ranked by its more than 200 team members.

Learning Objectives:

• Consider what to look for in potential real estate and how to identify new markets for taprooms and brewpubs
• Explore how to finance expansions and manage a multi-location brewery model
• Learn tips for maintaining a great company culture and building teams with multiple locations
• Discover how to create a consistent and excellent guest experience with multiple locations