In this seminar, speakers Mary Mills, 3 Tier Beverages, and Kaleigh Theriault, NielsenIQ (NIQ), will take an in-depth look at the dynamic world of beverage alcohol. They will harness the power of NIQ point-of-sale and consumer data to unravel the softer trends shaping the industry. They’ll provide a comprehensive overview of current trends across beer, wine, and spirits, paying special attention to the rise of ready-to-drink (RTD) beverages and their transformative impact on the total beverage landscape.

Whether you’re a retailer, distributor, or industry enthusiast, this seminar will equip you with valuable insights to stay ahead in the evolving beverage alcohol market. Don’t miss this opportunity to understand the latest trends and adapt your strategies for success.

Learning Objectives:

• Analyze industry trends through NIQ data and consumer behavior insights
• Explore detailed breakdowns of beer, wine, and spirits trends
• Discuss the growth and influence of RTDs and their role in reshaping market dynamics