Craft beer sales, alcohol consumption, and “going out” has dramatically decreased in recent years. In a post-pandemic world, folks need a reason to leave the house. Your taproom might be hurting, but not to fear. Private parties and ticketed events are an ever-growing industry with high margins. Attend this seminar to learn how to plant, grow, and maintain a thriving events program in your brewery in a way that reflects your brand and product. The best part—your budget can start with $0.

Learning Objectives:

• Learn how to plant a successful events program in your onsite taproom, from tiny tree classes, to bingo, to fall festivals, and baby showers
• Outline the absolutes about event metrics, including the best drinking days of the year, the busy seasons for rentals, and how to predict expected turnout
• Discuss upselling and diversifying products while still communicating your identity as a craft brewery via your event programming
• Learn how to actively engage with your community—they are your lifeline
• Walk away with the tools to set yourself up for success