To deal with the closures of taprooms and restaurants in the midst of COVID-19, breweries have turned to new ways to get product in the hands of eager customers. One of the most essential ways to drive revenue right now is with ecommerce, whether you’re enabling pre-orders for a new release, payments for curbside pickup or even shipping across the U.S. In this session, Christina Kyriazi from Ekos and Kary Shumway from Wormtown Brewery share sales and marketing strategies including how to set up an online store, reaching customers via social media and tips for running a leaner, more efficient operation. They also talk about how lessons learned during this time may shape the future of the brewing industry.
Keys to Driving Revenue During COVID-19 | Presented by Ekos [Sponsored]
CBC Online 2020
Speakers: Christina Kyriazi, Kary Shumway