Sierra Nevada Brewing Co.’s Brian Grossman, chief brewer and second-generation brewery owner, and Ellie Preslar, chief commercial officer, share core principles, personal anecdotes, and key insights to how the company keeps flagship brands and the overall company thriving. Learn what has kept Sierra Nevada going over the years and what principles they say can never be compromised.

Learning Objectives:

• Learn the single most important thing to keep flagships and the brewery image thriving
• Explore what “advocating for craft” means and why it’s important
• Discuss what happens when times get tough, how to weather the storm, and how to breathe life into your flagship brands