We all want to contribute to positive outcomes with our businesses, but often it can be unclear or even overwhelming for brewers to understand where to focus. Should we start by monitoring and reducing carbon, focusing on water and wastewater treatment, working with suppliers on recycling, giving back to our community, caring for our employees, or something else? How do we balance a commitment of time and cost to sustainability and community projects? And in this world of greenwashing, how do we talk about and share our initiatives without being criticized?

In this seminar, we explore the key impact points of our industry and therefore, the areas we are uniquely positioned to influence.

The seminar discusses the six “impact models” available to brewers, including:

• Sustainable Manufacturing
• Impactful Products
• Ethical Supply Chains
• Employee Inclusion and Development
• Community Support and Charitable Giving
• Advocacy and Education

We benchmark what best practice looks like in each of these areas and show specific examples for each. We then outline how brewers can develop or evolve their sustainability and impact strategy, including setting goals, creating action plans, allocating resources, monitoring, measuring, reporting, and continuously improving.

Learning Objectives

• Explore the range of impact models available to brewers
• Discuss how to create a tangible impact strategy
• Learn how to communicate impact with authenticity and avoid greenwashing

About the Speaker

James Perrin, Director

Spangled Drongo Brewing Co

James Perrin is a chemical and environmental engineer with experience in corporate sustainability, not-for-profit governance, ethical business certifications, community engagement, and impact investing across Australia and New Zealand. He has worked across the brewing industry for over a decade, including as the sustainability and impact leader at Stone & Wood Brewing Co. in Byron Bay. He led the certification of Australia's first B-Corp brewery and New Zealand's first B-Corp winery, formed the Sustainability Project Group as part of the Australian Independent Brewers Association, and helped to bring a new regenerative agricultural certification to the Australian brewing market. He now works as an impact investment consultant, helping purpose-led investors to identify value-aligned opportunities, as well as a consultant to the brewing industry on all manner of sustainability and community initiatives. In 2023, James became a co-owner and director of Spangled Drongo Brewing Co, a startup brewery that protects one square meter of wildlife habitat for every beer sold.