Hosting private events such as weddings, rehearsal dinners, corporate meetings, and more are a great way to generate revenue and introduce new audiences to your brewery, but communicating with clients and your team to ensure that things go smoothly and clients are satisfied is challenging and time consuming. Events are an expectations game; learn how to set client expectations that you and your team can not only achieve, but surpass, to guarantee five-star reviews and happy clients, thus generating guaranteed future business.

Learning Objectives:

• Be able to identify a realistic set of offerings, in terms of space and services, that your brewery can provide to potential clients
• Understand different types of event software and documents to communicate externally with clients and internally with staff
• Walk away with templates for client communication to gather feedback for continual improvement and reviews to increase exposure and garner future bookings, thus enhancing how the space can be marketed for future events