In this dynamic presentation, Matt Meadows covers the history and sensory impacts of different glassware, and teaches how a proper pour into a beer-clean glass can enhance the experience for your customer, as well as increase your profits.

Learning Objectives

• Learn a little history about glass and glassware
• Understand how structural aspects of different glasses affect sensory perception, function, pouring, and the final result
• Discuss how to achieve a “beer-clean” glass
• Discover how a “proper” pour in the correct beer-clean glass can enhance your profitability