In craft beer, collaboration is our secret weapon. Meaningful partnerships are one of the most effective ways to reach new audiences and deepen your relationship with current fans. Sometimes it is built on sweat equity and other times it’s sponsorship. This seminar explores the path from identifying to evaluating partnerships and provide a roadmap to success.

Learning Objectives

• Identify meaningful partnerships for your brewery
• Structure expectations and sponsorship deals
• Think holistically about the partnership to maximize effectiveness
• Infuse community and giving back into your partnerships
• Properly promote your partnerships
• Evaluate the success of each partnership