In craft beer, collaboration is our secret weapon. Meaningful partnerships are one of the most effective ways to reach new audiences and deepen your relationship with current fans. Sometimes it is built on sweat equity and other times it’s sponsorship. This seminar explores the path from identifying to evaluating partnerships and provide a roadmap to success.
Learning Objectives
- Identify meaningful partnerships for your brewery
- Structure expectations and sponsorship deals
- Think holistically about the partnership to maximize effectiveness
- Infuse community and giving back into your partnerships
- Properly promote your partnerships
- Evaluate the success of each partnership
About the Speakers
Rob Day, Independent Craft Marketing Consultant
Rob Day is an independent craft marketing consultant helping small businesses with big ideas. Formerly, he served as the vice president of marketing for Jack's Abby Brewing Company where he oversaw all facets of marketing for Jack's Abby Craft Lagers. He is also a member of the Brewers Association's Public Relations and Marketing Committee. Rob has worked in a variety of industries from babies to barbeques to beer over a 17-year professional marketing career, including marketing for Lord Hobo Brewing Company, Cuisinart Grilling, The First Years Juvenile Products, and News America Marketing. He attended school at the University of Southern California. Rob loves craft beer, food and cooking, music, and all the wonderful things that make up the good life.
Jim Kallinich, Director, Partner Development
The Boston Celtics
Jim Kallinich is the director of partner development for the Boston Celtics. In this role, Jim oversees day-to-day partner operations, relationship management, and activation for all the Celtics Corporate Partners. Prior to the Celtics, Jim worked for the Boston Red Sox for seven years managing Premium Client Services.
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