This seminar was originally presented in April 2024. It was republished on July 22, 2025.

Navigating the complex waters of brewery financing is no small feat. From choosing the right funding options to making strategic decisions based on projections, there’s a lot to consider. In this seminar, industry experts Tom Williams and Jeremiah Johnson demystify the process, share their firsthand experiences, and provide tools for sound decision-making. Drawing upon Tom’s extensive experience with providing funding to more than 1,000 breweries and both presenters’ roles as brewery owners, attendees gain a comprehensive understanding of debt and financial considerations specific to the brewing industry.

Learning Objectives

• Dive deep into the myriad of funding options available, helping you make informed choices that align with your brewery’s needs
• Unpack the essentials of goal setting for funding, equipment procurement, and growth, ensuring alignment with your brewery’s long-term vision
• Learn to set realistic projections, establish key performance indicators (KPIs), determine essential budget figures, and strategize for unforeseen contingencies
• Decode the logistics of brewery expansion and understand how to phase growth, anticipate equipment needs, and ensure a market for your product post-expansion
• Listen to Q&A directly with Tom and Jeremiah, where they delve deeper into specific questions on unique challenges