By utilizing “radical hospitality” you will create a culture that engenders guests to make your taproom a “third place,” which is neither work nor home, but can be used as both. By inviting guests to be part of your brewery’s story, in conjunction with your curated physical space and amenities, you create “regulars” who become your best brewery ambassadors. Radical hospitality costs little to implement and creates a large impact on revenues and guest longevity.

Learning Objectives

• Define radical hospitality and how it expresses your taproom’s culture
• Discuss the hallmarks of a third place and its importance in our screen-driven world
• Identify physical features of a taproom that create radical hospitality for all guests
• Practically implement radical hospitality by your taproom crew and managers