In the ever-evolving world of craft beer, keeping things fresh isn’t just about the brew—it’s about the brand. In this seminar, we dive into the story behind Rhinegeist Brewery’s masterbrand refresh, a journey that blends creativity, strategy, and the spirit of innovation. Discover how we infused new life into our brand while staying true to our roots. We share our design process and a behind-the-scenes look at how we rediscovered our story.

Learning Objectives:

• Understand the importance of maintaining a fresh brand identity in a competitive and ever-changing market
• Explore effective brand storytelling techniques that resonate with consumers and reflect a brand’s core values and spirit
• Learn the fundamentals of developing and managing a masterbrand, including strategies for ensuring consistency and cohesion across sub-brands
• Gain insight into the design process used to refresh a well-established brand, from initial concept development to final execution
• Discover best practices for reviewing and refining creative work, ensuring that every element aligns with the brand’s vision and goals