Join us for an insightful panel that highlights positive trends in the beer industry and how you can leverage these successes in your own brewery. Success is tied to planning, strategy, and execution which are things you can actually influence and control.

We’ll explore key statistics comparing beer to wine and spirits, identify growing beer styles and categories, and delve into data that sheds light on evolving consumer preferences, including signs of how “better for you” or attribute-seeking behavior is developing across all of beverage alcohol. Learn how this type of behavior can allow a historically flexible industry like craft beer to continuously evolve and stay connected into how the market and consumer has changed and is changing. What is different today vs. yesterday, and how can you use that understanding to inform and develop your strategy?

The discussion will also cover packaging innovations, opportunities for creative growth, and effective marketing strategies tailored to younger generations. By the end of this session, you’ll gain valuable insights into what’s currently working in the beer market, along with practical ideas you can implement in your business right away.

Learning Objectives:

• Discover winning statistics on beer categories, styles, and competitors (wine, spirits, etc.)
• Learn about better-for-you and brands that are growing
• Hear the panelists discuss winning innovations
• Develop consumer outreach strategies
• Consider the many elements of packaging design
• Explore Gen Z consumer messaging