Building THC Into Your Business: Production and Innovation of THC Beverages in a Brewery

Craft Brewers Conference 2025
Location: Indianapolis, Indiana
Speakers: Alexander Adams, Ryan Bandy, Rob Pero, Joe Wells

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This panel discussion includes industry professionals involved in the production of tetrahydrocannabinol (THC) beverages in brewery environments. Together, the panelists will address the most frequently asked questions about brewery cannabis production, trends in consumption and the current state of the cannabis marketplace, and how breweries can navigate co-packing relationships and find production partners. They will also cover production and logistics concerns, including cannabinoid types and sources, emulsion types, packaging concerns, and product stability.

Learning Objectives:

  • Explore how to source THC and the technical aspects of producing cannabis-infused beverages with hemp-derived THC
  • Discuss the process, product design, and “helpful tricks” in the hemp beverage space
  • Delve into flavor and dosage sales and consumption trends, including on- and off-premise data
  • Review safety concerns and understand how to promote responsible consumption and ensure consistency in production

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