This seminar is a no judgment zone guiding you through the essential art of connecting with diverse audiences. In this brief yet impactful journey, we navigate the challenges and opportunities presented by today’s evolving social landscape, empowering you to engage not only with your target markets but also with your employees. Unleash the transformative power of empathy, authenticity, and vulnerability, and discover the impact of active listening and bias unlearning. Explore strategies for cultivating inclusivity, the significance of intersectionality, and real-world examples of building unity instead of division. This seminar also equips you with practical insights for leveraging platforms, ensuring lasting connections, and accessing valuable resources through the Brewers Association.

Related Resources

• Human Resources Playlist
• Seven Ways to Use Social Media to Reach New Customers: Part I & Part II
• The New Brewer January/February 2024 THRIVE Issue
• Driving Change: Exploring HR & DEI Committee Involvement

Learning Objectives

• Understand the evolving social landscape, including the perceived polarization in society, and recognize the challenges associated with connecting with diverse audiences and engaging target markets
• Grasp the pivotal role of empathy in building meaningful connections and gain insights from real-life examples of successful bridge-building through empathy
• Recognize the significance of authenticity in communication and the benefits of embracing vulnerability for deeper and more authentic connections
• Acquire essential skills in active listening and become aware of the need to unlearn biases, with practical resources provided for addressing this challenge
• Define diversity, equity, inclusion, justice, and belonging (DEIJB) as “caring for humanity” and appreciate the importance of DEIJB while exploring strategies for creating inclusive spaces and understanding the benefits they offer
• Comprehend the concept of intersectionality and its relevance in understanding the multifaceted experiences of individuals, as well as hear inspiring stories from those who navigate multiple identities
• Be inspired to shift your mindset from division to unity and learn from tangible examples of initiatives and businesses that promote inclusivity and unity, while also gaining practical tips for leveraging social and media platforms to connect with diverse audiences and foster a sense of belonging