Younger folks today view alcohol in very different ways than older generations. At the same time, public health advocates are ramping up pressure for more restrictive policies on alcohol consumption. Media coverage of drinking vacillates wildly between glowing coverage of the latest trends or hottest brands and eye-popping headlines about recent health studies and tragic events. What’s an industry member to say?

This fast-paced review strikes a balance between the often weighty topics of alcohol science and policy with the lighter and brighter feelings many have for drinking. In this seminar, Christopher Shepard, editor of the country’s only industry-facing publication devoted to in-depth coverage of these issues, Alcohol Issues INSIGHTS, helps you engage in these thorny discussions with clarity, perspective, and care.

Learning Objectives

• Review the latest global alcohol policy movements with an eye toward how they might manifest in the U.S.
• Reexamine the health research underpinning claims that there’s “no safe level” of drinking and learn about some more recent studies with mixed results
• Explore shifting portrayals and perceptions of alcohol as well as recent usage trends