In this seminar, you learn how to write a full brand strategy for your brewery. Using a step-by-step look at a case study from a real brewery, this seminar walks you through the entire process from discovery to brand identity, logo design, packaging design, and more.

The presentation offers actionable takeaways, designed to allow attendees to identify their own brand identity and prepare to work with designers to turn that brand identity into a powerful visual brand with logos, labels, packaging, merchandise, and beyond.

Whether you are a brewery-in-planning or have been out in the market for years, you will learn practical guidance for how to use branding to stand out in a sea of competition and connect on a deeper level with your customers.

Learning Objectives

• Understand the difference between a brand identity, visual brand identity, and logo—and why it matters
• Learn how to write a brand identity for your brewery
• Walk away with actionable takeaways for working with designers to create a powerful visual brand identity that’s rooted in who you are
• Learn how to carry a brand identity into label design and packaging, and convey a clear brand personality