Sales & Marketing Issue
For the September/October 2018 The New Brewer, we present our annual Sales & Marketing issue. Differentiation is becoming key as the number of craft breweries continues to grow, so we discuss ways that breweries can set themselves apart both in experiences they offer and in distribution.
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Differentiating Your Brewery: Standing Out in a Crowded Market
Just making good beer isn’t always enough these days. In a world with more than 6,700 breweries, many brewers must focus on the experience they provide, too.
By Jack Curtin
The New World of Distribution
Wholesaler consolidation and a growing number of breweries mean that craft brewers must have the tools to stand out and gain the trust of a dwindling number of distributors.
By Adam Lambert
Coasting to Success: The Staying Power of the Humble Beer Coaster
The ubiquitous beer coaster got its start in Germany back in 1892, and is still an effective, inexpensive form of advertising for craft breweries around the country.
By Greg Kitsock
A New Breed of IPA Drinker
Recent research found that a small subsegment of IPA lovers may well be breaking the mold of what we’ve come to recognize as the typical craft beer drinker.
By Mike Kallenberger
Connecting with Homebrewers
Homebrewers are a craft brewery’s quintessential audience, credited with much of the momentum behind the astounding growth of craft beer.
By Matt Bolling
Brewing Good Contractor Relationships
Contracting is an essential tool when you are building, modifying, or repairing your brewery. Building a communicative relationship with your contractor is the first step.
By Matt Stinchfield
This issue also includes a full slate of our usual informative departments, plus brewery-generated news about the craft brewing community in the Brewery Updates, Distribution News, and Beer Releases sections; and new products and services from the allied trade in Industry Supplier News. In our back-page interview, we highlight Lawson’s Finest Liquids’ Sean Lawson, who is currently overseeing an expansion of his brewery.
Cheers, and we hope you enjoy this issue of The New Brewer.
- Jill Redding
- The New Brewer