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may june 2022 the new brewer taprooms
The New Brewer: Industry Review Issue


In taprooms across the country, customer service has become more important than ever as brewery owners continue to navigate the ebbs and flows of the pandemic.

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The New Brewer: Workforce Challenges Issue

Seismic Shift

Can a craft brewery convert its entire operation from one that had table and bar service to a more fast-casual counter service model? The pandemic was a great time to find out.

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The New Brewer: Sales & Marketing Issue

Flight Plans

Beer flights are an inevitable consequence of an industry that urges experimentation and then provides an endless array of products to experiment with.

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The New Brewer: Industry Review Issue


Taprooms in particular showed a remarkable ability to adapt while many individual businesses struggled in 2020. They finished the year down just 0.1%.

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The New Brewer: Packaging Issue

Staying Afloat

Adding packaging, ramping up outdoor spaces, and finding other creative ways to keep customers engaged have been crucial to on-premise breweries’ survival.

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The New Brewer: Industry Review Issue


Nimble taproom breweries continue to be a growth engine for the craft beer industry, as their performance accounted for 37 percent of overall industry growth in 2019.

SOtnb17 Taprooms Targeted
The New Brewer: Sales & Marketing Issue

At the Source: Taprooms Targeted as States Address Direct Sales Laws

Many wholesalers and retailers are eyeing successful brewery taprooms nervously; and their concern has resulted in a careful examination of the laws in several states.

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The New Brewer: Sales & Marketing Issue

Taproom Dynamics: The Powers of Observation

While true ethnography is a formal process, great insights regarding taproom dynamics can be obtained more informally by people with a willingness to see with new eyes.

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The New Brewer: The Business of Beer Issue

Farther Afield: Satellite Tasting Rooms

In a saturated market where wholesalers juggle SKUs and differentiation can determine the fate of a brand, satellite tasting rooms are becoming a popular option for breweries.

JFtnb19 Cover Taprooms
The New Brewer: Taprooms Issue

Taprooms 2.0: Craft Beer’s Booming Business Model

Taproom sales have become so important to craft beer growth that the Brewers Association, at its board meeting in November, created a new membership category.

Displaying results 1-10 of 18