In taprooms across the country, customer service has become more important than ever as brewery owners continue to navigate the ebbs and flows of the pandemic.

Can a craft brewery convert its entire operation from one that had table and bar service to a more fast-casual counter service model? The pandemic was a great time to find out.

Beer flights are an inevitable consequence of an industry that urges experimentation and then provides an endless array of products to experiment with.

Taprooms in particular showed a remarkable ability to adapt while many individual businesses struggled in 2020. They finished the year down just 0.1%.

Many wholesalers and retailers are eyeing successful brewery taprooms nervously; and their concern has resulted in a careful examination of the laws in several states.

While true ethnography is a formal process, great insights regarding taproom dynamics can be obtained more informally by people with a willingness to see with new eyes.

In a saturated market where wholesalers juggle SKUs and differentiation can determine the fate of a brand, satellite tasting rooms are becoming a popular option for breweries.

Taproom sales have become so important to craft beer growth that the Brewers Association, at its board meeting in November, created a new membership category.