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No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.
Craft continued its dizzying double-digit growth for the fifth year in a row in 2014. While the segment‚Äôs growth remained robust, some clouds became more evident as craft kept climbing. A number of deals to purchase all or part of …Read More
In this seminar, leading beer industry economists Bart Watson and Lester Jones help breweries learn how to find and use industry and government data for demand planning, market planning and business development. Read More
This Power Hour presents findings from on a Nielsen survey commissioned by BA of a large number of adults 21+ who enjoy drinking craft beer.Read More
This 2015 Power Hour reveals how craft beer performs in the bar and restaurant arena and in competition with other alcohol beverages.Read More
On April 15, a crowd of brewing industry professionals packed the Veterans Memorial Coliseum in Portland, Ore. for the annual Craft Brewers Conference General Session. Brewers Association Chief Economist Bart Watson once again joined Director Paul Gatza on stage to deliver the State …Read More
This Power Hour features Dan Wandel of IRI, who gives an overview of 2014 beer category sales with a focus on the micro/craft segment.Read More
Danny Brager provides you with some facts that can help you increase your odds of success by better understanding the craft consumer of today.Read More
BA Staff Economist Bart Watson kicks off this seminar with an introduction to the recently published economic impact studies. Jeff Dense then dives into the heart of the seminar, exploring the political economy of craft beer festivals, with a focus …Read More
“Beer MarketerÕs INSIGHTS/Craft Brew News” editor Benj Steinman explores craftÕs continued ascent, including a multitude of ripple effects and ramifications as this revolutionary movement becomes mainstream. Topics include the ongoing inroads craft continues to make into the total beer business, …Read More
Darts are an entertaining game but the dartboard is not the most effective tool for forecasting seasonal sales volumes. Learn some tools from brewers of different sizes. Read More
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