The S Curve of Craft Beer
It’s hard not to notice some echoes of the classic S-shape in the graph of craft beer market share. What would a diffusion model project for the next five to 10 years?
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No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.
It’s hard not to notice some echoes of the classic S-shape in the graph of craft beer market share. What would a diffusion model project for the next five to 10 years?
Good times returned to the U.S. beer industry in 2012, and great times continued for the vast majority of Americas 2,347 craft breweries.
Although the category has been increasing in popularity for years, based on IRI Group data through 12/1/13, it appears that 2013 will be the year that IPAs are the most popular craft beer category in the off-premise channel.Read More
One frequently asked question in the craft brewing industry these days is: Read More
Dan Wandel presents channel shift in 2013, beverage alcohol dollar changes across CPG channels, and stats on dollar shares at U.S. supermarkets.Read More
It was a good Fourth of July for craft beer. In the July 14th four-week scan data released by the IRI group on July 25th, craft volume accelerated, showing an 18.4% increase from the same period a year ago.Read More
In this webinar, take a deep dive into on-premise alcohol data reviewing total food and beverage, beer, spirits and cocktails and wine.Read More
For the May/June 2013 The New Brewer, we present our Annual Industry Review issue. In 2012, craft brewing was on fire, posting volume growth of 15% and 1.8 million barrels. In this issue, we take a look of how each segment of the craft brewing industry fared in 2012. Read More
This issue is brought to you by BuyOurBottles.com