2025 State of the Craft Brewing Industry
Brewers Association president and chief executive officer Bart Watson addresses the evolving marketplace in our annual State of the Craft Brewing Industry presentation.Read More
You are using an outdated browser not supported by The Brewers Association.
Please consider upgrading!
No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.
Brewers Association president and chief executive officer Bart Watson addresses the evolving marketplace in our annual State of the Craft Brewing Industry presentation.Read More
Explore how health, psychological, and flavor trends drive beverage choices and influence consumer behavior across alcohol and non-alcohol.Read More
Explore current beer industry trends, consumer shifts, and strategies breweries can use to grow through innovation, smart marketing, and informed planning.Read More
Learn how breweries can harness data and KPIs to improve decision-making, efficiency, and performance—regardless of size or scale.Read More
Explore beverage alcohol trends using NIQ data with focus on RTDs' rise and impact across beer, wine, and spirits.Read More
To accompany the newly released 2025 Brewers Association Consumer Survey Data Sets, here is a short tutorial video on getting started.
Despite declines in volume and operating breweries, nearly half of respondents reported production growth—especially among small on-site models.Read More
"Well, what do you think?" It’s a simple question that you and your staff probably ask a hundred times a day after sliding a taster across the bar to a thirsty patron. At which point, that customer will give you a thumbs up or thumbs down. Now, imagine you could jump fully into that patron’s head to understand what they really think.Read More
2024 was a challenging year for craft brewers, but adaptability kept small decreases from being substantially larger. However, this might be craft’s new environment
Despite difficult conditions, the brewpub business model still presents a wealth of opportunities unavailable to production breweries and even satellite sampling spaces.