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No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.
Consumer habits are shifting fast, and breweries need to keep up. Understanding these shifts isn’t just good business, it can be the key to staying relevant in a rapidly-evolving beverage landscape.Read More
Gen Z is transforming the alcohol market, spending less overall yet shaping trends with their unique preferences. They seek authenticity, moderation, and flavors that go beyond craft beer stereotypes, while rejecting messaging that feels forced or outdated. Read More
New data from thousands of craft breweries reveals surprising shifts in taproom consumer behavior that could impact brewery bottom line.Read More
The shift from full-service to non-full-service restaurants has cut into draught volumes.Read More
Brewers Association president and chief executive officer Bart Watson addresses the evolving marketplace in our annual State of the Craft Brewing Industry presentation.Read More
Explore how health, psychological, and flavor trends drive beverage choices and influence consumer behavior across alcohol and non-alcohol.Read More
Explore current beer industry trends, consumer shifts, and strategies breweries can use to grow through innovation, smart marketing, and informed planning.Read More
Learn how breweries can harness data and KPIs to improve decision-making, efficiency, and performance—regardless of size or scale.Read More
Explore beverage alcohol trends using NIQ data with focus on RTDs' rise and impact across beer, wine, and spirits.Read More
To accompany the newly released 2025 Brewers Association Consumer Survey Data Sets, here is a short tutorial video on getting started.
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