Mid-Year 2016 Review of the Beer Category and Craft Segment
Dan Wandel takes a detailed look at craft beer performance in 2016 through the important July 4 holiday period and into late summer.Read More
Displaying results 171-180 of 288
Brewery Number Built on Consumer Demand
Despite a decade of success, I STILL get calls asking if the current growth in the craft industry is a bubble. Since apparently no number of “non-bubble” posts can dispel this notion, for this post I decided to take a …Read More
Today’s Craft Beer Lovers: Millennials, Women and Hispanics
As craft beer continues to rise, so does the amount of data to digest. The ever-present question is, "Who is the craft beer lover and what makes them tick?"Read More
Getting Inside the Mind of the Craft Beer Consumer – 2016
The Nielsen team shares insights from the 2016 Craft Beer Insights Panel survey, providing insights about what the craft consumer is really thinking.Read More
Examining 2016 Mid-Year Craft Brewer Trends
Craft Update: Q2 2016 The results of the Brewers Association mid-year survey were announced today, with an estimate of 8 percent growth in the first half of the year. Although the top level number is interesting in its own right, it …Read More
Scan Data as a Measure of Craft Growth
In preparation for the BA’s annual mid-year release, I’ve been evaluating various data sources to fill in gaps in our survey collection. Because we typically receive fewer responses to our mid-year survey, it becomes more important to extrapolate from other …Read More
Dissecting Craft Brewer Data
As the value of "craft" has grown, it's gotten harder to navigate the data that claims to represent it. Julia Herz digs in to this dilemma. Read More
What is Craft Brewing Growth? You Tell Us!
So as not to bury the lede–if you are a brewer, please fill out our very brief mid-year survey. Link to Survey How fast is craft brewing growing in 2016? Over the past few days, there have been a rash of media stories …Read More
On-Premise Beer Data and Craft
Most of the data reported in the beer media comes from off-premise. This makes sense for a couple of reasons. First, off-premise is more than 80 percent of overall beer volume. Secondly, the data is easier to obtain, thanks to the magic …Read More
The Growth of On-site Beer Sales in 2015
One of the most interesting developments in craft business models in recent years has been the increasing importance of on-site beer sales, particularly for small production breweries. On-site sales at the brewery are not new to craft. Until the last …Read More
Displaying results 171-180 of 288
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