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No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.
Because of the easy availability of scanner data, most of what we read about the industry comes from the off-premise. For craft, however, nearly 40% of its market occurs in the on-premise, a market which has been quite dynamic over …Read More
In this Power Hour, Bump Williams shares his insights on the state of the industry coming out of 2017 and into the first part of 2018.Read More
It’s been about a year since I last looked at craft beer packaging. Since that point, a lot has changed. The biggest shift has been the continued increase in share by cans. Although bottles still remain the majority of packaging …Read More
As the volume going directly through breweries has grown, so has the concern from traditional on-premise retailers and distributors as to the effects of breweries on their business. Let me start by saying that some of these concerns are valid …Read More
The last time I looked at styles, I spent some time looking at the general growth of style categories. This is probably one of the top two or three questions I receive; some variant of “how is X style doing?” …Read More
One of the most common data requests from members concerns the demographics of craft beer drinkers (note to members: check out the recent Nielsen Power Hours for last of demographic data). For many breweries, however, they should also be asking …Read More
If you tuned into last week’s Power Hour, you may have heard the team from Nielsen share some of the data from our Craft Insights Panel (CIP) on why people visit breweries. You may have also seen the intriguing findings …Read More
The annual mid-year growth estimate is out, and at first glance it may seem like the industry headwinds are increasing, as small and independent brewers continue to see growth decelerate. That said, I think there are some good signs of …Read More
Based on the annual survey commissioned by the BA, the Nielsen company took the pulse of a large number of adults 21+ who enjoy drinking craft beer.Read More
Before we turn to the mid-year 2017 growth release at the end of the month, it’s worth taking one last look at 2016. To do so, I’m going to use one of the richest state data sets: California. Now, if …Read More
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