Getting Inside the Mind of the Craft Beer Consumer – 2018
Based on the annual survey commissioned by the BA, the Nielsen company took the pulse of a large number of adults 21+ who enjoy drinking craft beer.Read More
You are using an outdated browser not supported by The Brewers Association.
Please consider upgrading!
No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.
Based on the annual survey commissioned by the BA, the Nielsen company took the pulse of a large number of adults 21+ who enjoy drinking craft beer.Read More
As brewers and distributors, it is critical that we market effectively to non-millennials, who account for more than 55% of craft drinkers today.Read More
Of all the state excise tax data sets, the California production data is perhaps the deepest and richest. Not only does it encompass more than 700 breweries, it also breaks out the production of those breweries by type (keg/case/tavern use/export), …Read More
What are the demographics of craft lovers and how have those changed in recent years? As craft beer has grown, the total population of craft drinkers has certainly grown too, but has it diversified? How? Where? Before we delve into these …Read More
This addendum to the Insights and Analysis post “Shifting Demographics Among Craft Drinkers” provides additional market data on craft drinkers by gender. The data comes from Scarborough USA+ 2017 Release 2, which was fielded from June 2016 to November 2017, …Read More
We’re more than a 1/3 of the way through 2018, and like every year in craft, the market continues to evolve. In this post I wanted to check in on the two style trends that Paul Gatza and I mentioned …Read More
The new members only brewery production data spreadsheet is now posted on the Brewery Production page in the statistics section of the website. The “Brewery Data” file contains brewery control group production data and state data from the years 2011-2017. The …Read More
Craft beer growth is slowing, while at the same time more and more brewers are entering the market—all looking to gain space and access to coveted tap handles in bars and restaurants. But is more better? What is the optimal …Read More
In 2012, there were fewer than 50 breweries in operation in British Columbia and around 100 beers packaged by local brewers. Now there are triple the number of breweries and thousands of beers released every year. Craft beer has evolved …Read More
Your brewery is not just another bar. We will discuss how breweries have been favorable to cities in terms of revitalization, without increasing crime. Stats and resources will be provided to assist you when the resistance starts. Read More