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Forging a New Path to the Customer
The New Brewer: Adapting to Change Issue

Forging a New Path to the Customer

All breweries are hurting from the loss of draught sales, a segment expected to recover slowly. Survival has meant pivoting sharply while trailblazing new paths.

Direct-to-Consumer Shipping of Beer
The New Brewer: Adapting to Change Issue

Direct-to-Consumer Shipping of Beer

As the craft brewing industry navigates its way through the pandemic, many brewers are tapping into a rapidly developing sales platform: direct-to-consumer shipping.

The New Brewer: The Business of Beer Issue

Common Ground: Creating a Master Product Catalog

The creation of a master product catalog would provide basic product attribute data and e-commerce information that breweries, retailers, and distributors could tap into.

The New Brewer: Distribution Issue

The Many Models of Distribution

Many brewpubs are exploring the off-premise trade to maximize their sales. How far they go depends on their capacity, their business plans, and, of course, the law.

too many skus
The New Brewer: Sales & Marketing Issue

Too Many SKUs?

Are we approaching a point where there just isn’t any space left on “Planet Retail” to support all of the potential new craft brands or package offerings?

packaging options
The New Brewer: Brewpubs Issue

Packaging Options for Brewpubs and Small Breweries

Packaging beers for off-premise sales is clearly an attractive option for brewpubs that want or need to create an additional revenue flow in today’s economy.

Displaying results 1-7 of 7