All breweries are hurting from the loss of draught sales, a segment expected to recover slowly. Survival has meant pivoting sharply while trailblazing new paths.
As the craft brewing industry navigates its way through the pandemic, many brewers are tapping into a rapidly developing sales platform: direct-to-consumer shipping.
The creation of a master product catalog would provide basic product attribute data and e-commerce information that breweries, retailers, and distributors could tap into.
Many brewpubs are exploring the off-premise trade to maximize their sales. How far they go depends on their capacity, their business plans, and, of course, the law.
Are we approaching a point where there just isn’t any space left on “Planet Retail” to support all of the potential new craft brands or package offerings?
Packaging beers for off-premise sales is clearly an attractive option for brewpubs that want or need to create an additional revenue flow in today’s economy.