Market Development Committee
The Art & Science of the Sales Pitch
This seminar emphasizes consultative selling, focusing on customer needs, data-driven strategies, and effective presentations.Read More
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Crafting Connections: Multi-Channel Prospecting for the Modern Brewery
This seminar provides essential strategies for successfully prospecting and securing meetings with decision-makers at on- and off-premise retailers.Read More
Beyond the Tap: Sales Strategies, Smart Partnerships, and Innovation in a Changing Market
Learn proven sales and marketing strategies, adaptable to any beverage business, with real-world insights from an industry veteran.Read More
Brewer Panel: Best Practices for American Craft Beer Exporting
This panel of brewery representatives discusses their experiences and tactics for marketing and managing a brand internationally.Read More
From Brewery to International Bar: Understanding How To Sustainably Grow Exports
Learn how to successfully export beer by understanding production, international markets, shipping, regulations, and collaboration strategies.Read More
Keys to Increase Profitability and Success with Self Distribution and Sales
Marty Ochs and Justin Vitti share 30+ years of brewery sales and distribution expertise in this seminar where hey guide you in setting up internal structures and strategies to stand out from competitors and grow profitably as a self-distributing brewery.Read More
Being a Strong Business Partner: Best Practices for Building Your Annual Business Plan
This seminar presents insights from over 100 distributors and craft brewery suppliers nationwide on crafting and implementing annual business plans. Amidst evolving industry dynamics and distributor consolidations, understanding partnership and focusing on planning, process, preparation, and execution are crucial for brewery success.Read More
National Accounts 101: Building Your Team, Presenting to Retailers, and Supporting Placements
Hear firsthand from national accounts managers about how to start building your chain team and what you need when presenting to retailers.Read More
Distributor Partnerships: From Dating to Divorce
Cultivating distribution relationships is key to building brands. Learn how to ensure a strong relationship from the get-go to the breakup.Read More
What’s Up (and Down) with Craft Today?
This BA Collab Hour provides a snapshot of the craft beer segment as it is performing in the off-premise chain landscape across the U.S.Read More
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