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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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Seven Ways to Use Social Media to Reach New Customers: Part II beer drinkers enjoying brewery taproom

Seven Ways to Use Social Media to Reach New Customers: Part II

In this post, we discuss ways to effectively express your brand voice, target new audiences with psychographic segmentation, make the most out of captions and hashtags, and get your team engaged in social media messaging.Read More

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Brewers Association

The Marketing and Communications Subcommittee advises the Brewers Association and its membership on inclusive marketing and communication practices. It works to amplify the voices and experiences of underrepresented populations and engage in inclusive storytelling about the craft brewing community.

See Marketing and Communications Subcommittee's Articles

Celebrating Earth Day at the Brewery beautiful hazy ipa with greenery x

Celebrating Earth Day at the Brewery

Check out this list of ideas and activities breweries can use to engage with Earth Day at your brewery and taproom.Read More

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Brewers Association

The Sustainability Subcommittee serves the Brewers Association purpose by helping current members and future generations to brew the highest quality beers in a manner that strengthens the value of our businesses, increases the resiliency of the natural environment and agricultural systems that provide brewing ingredients, and enhances the lives of our workforce and the communities we call home.

See Sustainability Subcommittee's Articles

Engagement with Community and Customers beer drinkers enjoying tasters outside x

Engagement with Community and Customers

In a taproom brewery, the customer experience and their interactions in your taproom can be even more important than your beer.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

The Taprooms Committee Talks Holiday Season, Events, and End of the Year Plans holiday season heroA

The Taprooms Committee Talks Holiday Season, Events, and End of the Year Plans

The members of the BA Taprooms Committee talk holiday events and plans, and how we all hope to see our 2021 wrap up.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

A Further Warning Against Marketing Beer with Health and Wellness Cues outdoor beer hero2

A Further Warning Against Marketing Beer with Health and Wellness Cues

A recent lawsuit against Molson Coors underscores the risks of marketing alcohol beverages using health and wellness cues.Read More

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General Counsel

Marc Sorini, General Counsel for the Brewers Association, is a beer lover and homebrewer who has served as a counsel for small and independent craft brewers for more than two decades.

Marc holds a Juris Doctor degree from Georgetown University Law Center and when he’s not contemplating beverage alcohol law, he's homebrewing with his adult kids.

See Marc Sorini's Articles

What Makes a Good Brewery Website brewery website hero

What Makes a Good Brewery Website

Your website should be truly yours! It is more important than ever to have a great website that tells your story and is easy to navigate.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

Social Media Tips and Tricks for Taprooms Social Media Tips and Tricks for Taprooms 1200x628

Social Media Tips and Tricks for Taprooms

In today's market, social media is a necessary aspect of our business. It is important to capitalize on this asset.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

Taproom Events during Reopening: To Book or Not To Book Taproom Events during Reopening Social

Taproom Events during Reopening: To Book or Not To Book

As 2020 unfolds, breweries are navigating what it means to re-open to the public in various ways, including whether and how to host events.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles
Displaying results 1-10 of 45
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