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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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Rising to the Occasion: Positioning NA Beer Deschutes NA Beer cheers with desert background

Rising to the Occasion: Positioning NA Beer

Many makers of low- and no-alcohol beverages are positioning their products around the when, where, and why. Read More

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First published in 1983 to help commercial start-up breweries find their way during the early days of the craft beer revolution, The New Brewer has evolved along with the maturing craft brewing industry. Today, the magazine offers practical insights and advice for American craft breweries ranging in production from fewer than 100 barrels per year up to six million barrels.

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How Breweries Can Show Up in “Near Me” Searches Worthy Brewing Co.
© Worthy Brewing Co.

How Breweries Can Show Up in “Near Me” Searches

Boost your visibility in "near me" searches. Ensure your brewery stands out by optimizing your Google Business Profile effectively.Read More

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Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

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Playing the Long Game: Why Brand Building Beats the Direct Sale Mindset in Social Media Build Brand Social Media

Playing the Long Game: Why Brand Building Beats the Direct Sale Mindset in Social Media

When used well, social media helps people feel connected to your brand long before they order their first pint.Read More

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Stephanie Grant is an Atlanta-based content strategist and James Beard–nominated writer who helps breweries stand out online through storytelling.

She has worked in the beer industry since 2017—starting as a writer covering beer and makers, then moving in-house as a brewery marketing coordinator. That combination of journalism and hands-on brewery experience shapes how she approaches storytelling today.

Stephanie’s writing has appeared in CraftBeer.com, Good Beer Hunting, and The New Brewer. She now works independently with breweries to translate behind-the-scenes work into story-driven content that builds trust, reflects the in-person experience, and gives people a reason to choose them.

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Why Gen Z Isn’t Drinking Your Beer (And What You Can Do About It) Woman serving beer over bar to empty bar seats.

Why Gen Z Isn’t Drinking Your Beer (And What You Can Do About It)

Gen Z is transforming the alcohol market, spending less overall yet shaping trends with their unique preferences. They seek authenticity, moderation, and flavors that go beyond craft beer stereotypes, while rejecting messaging that feels forced or outdated. Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

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