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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 441-450 of 486
marketing-and-selling
  1. Seminar

Allies or Competitors

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Claudia Faulk, Additional panelists TBD

With so many new breweries coming on board, inevitably they are located more closely together. Claudia discusses whether this strains the customer base and if breweries should work together to educate the public on the pleasures of craft beer to …Read More

marketing-and-selling
  1. Seminar

Craft Continues its Ascent, But A Few Clouds Form on the Horizon

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Benj Stein

Craft Brew News (and Beer Marketer’s INSIGHTS) editor Benj Steinman takes a deep dive into the shifting competitive dynamics of the craft scene, analyzing its many ongoing successes as well as the emerging pressure points. Those include a growing number …Read More

business-model
  1. Seminar

Designing for Visitor Experience

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Paul Mills

Small and mid-size breweries increasingly have to meet a growing influx of beer tourists. The experience visitors now have goes beyond the tasting room to a more holistic adventure. This seminar explores how to design breweries or retrofit them to …Read More

business-model
  1. Seminar

On-Premise Craft Data

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Bill Pecoriello

GuestMetrics provides on-premise data to view craft beer sales trends across the country. Read More

Displaying results 441-450 of 486