Generating Alternative Revenue Streams in a Competitive Market
This seminar covers innovating traditional fundraising for brewpubs, including mug clubs, non-profits, social media and technology. Read More
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Distributor Selection in a Changing Distributor Landscape
This seminar looks at the important decisions and procedures related to distributor selection. Joe Thompson presents current trends and the potential future of beer distribution and the consolidating middle tier. Read More
As Craft Advances, How is the Movement Changing? How is Craft Changing the Beer Biz?
“Beer MarketerÕs INSIGHTS/Craft Brew News” editor Benj Steinman explores craftÕs continued ascent, including a multitude of ripple effects and ramifications as this revolutionary movement becomes mainstream. Topics include the ongoing inroads craft continues to make into the total beer business, …Read More
Promoting the Positive
Economic benefits, job creation, sustainability, charity, community involvement, health benefits, specific occasions and intangibles like food pairings and the simple enjoyment of life–your customers should know about beer’s postive aspects. This presentation gives you tools to promote all the good …Read More
Educating Your New Team: What Start-Up Sales Reps Don’t Know
Ready to train your first sales rep but unsure where to start? In this seminar, one of the premier distributor training consultants in the country shows how to educate and and empower your fledgling sales reps with the information and …Read More
Respectful and Distinct Branding
This seminar focuses on how unique branding is good for business and provides some ideas of how to identify and resolve branding conflicts in a manner that allows craft brewers to retain our sense of community. Read More
A Fireside Chat with the National Restaurant Association
Learn more about the largest foodservice trade association in the world, what NRA’s government affairs priorities are and the role craft beer is playing in helping their members succeed. Read More
Go Deep or Go Wide: Distribution Strategies for New, Small and Expanding Breweries
Many questions arise when a brewery sets its distribution plan. Should you stick to your home market or expand to surrounding areas? Should you self-distribute or use wholesalers? What are the appropriate questions to ask prospective distributors? Draft or package, …Read More
Brewery Merchandise for Profit and Promotion
As breweries and brewpubs strive to capitalize on the growth of the industry and build their brands for long-term success, retail and promotional merchandise such as wearables, POS and souvenirs are an essential advertising medium. We will discuss the three …Read More
Displaying results 351-360 of 429
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