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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
This seminar intends to raise awareness of intellectual property issues commonly faced in the brewing industry. It provides helpful tips to address issues up front to avoid costly legal problems. This seminar is designed for brewery owners, managers, employees and …Read More
This panel offers ideas to develop your customers and strengthen the relationship among your beers, your brewery, and their interests.Read More
BA Staff Economist Bart Watson kicks off this seminar with an introduction to the recently published economic impact studies. Jeff Dense then dives into the heart of the seminar, exploring the political economy of craft beer festivals, with a focus …Read More
Craft beer drinkers always want something new, and this perception puts strain on brewers, distributors and retailers. This seminar discusses how to make the best decisions for your company in a world of rotating tap handles. Read More
Darts are an entertaining game but the dartboard is not the most effective tool for forecasting seasonal sales volumes. Learn some tools from brewers of different sizes. Read More
Buhler and Jones present another action-packed, standing-room-only, music-powered seminar on the essentials of brewery promotion. Read More
The always entertaining Bump Williams leads a discussion with representatives from various retail categories. Read More
This seminar covers lessons learned from managing brewpubs in conjunction with a wholesale distribution brewery. Read More
Marc Sorini provides a review of how we got to the current system of distribution in the U.S. and where we could head as craft brewers become more important to the beer drinker. Read More
A panel with both brewery and distributor staff discusses best practices for brewers and distributorsÑa methodology for positive relationships to achieve appropriate share of mind within a distribution house. Read More
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