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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
This panel will examine the relationships between wholesalers and brewers. It will identify current best practices and areas of aligned interests that can strengthen future relationships. Issues include distributor consolidation, the supply of distribution services, the keys to great relationships, …Read More
Get people into your brewery with strategic marketing. Learn how to utilize unconventional methods, social media, and technology to market your brewpub without spending tons of money. Read More
Industry expert Andy Tysler will walk brewers through Deschutes Brewery’s process of opening a new market and growing its brands within that market. Read More
Grow and scale your production capabilities from 5,000 to 15,000 bbls through equipment, inventory, and personnel management. Utilize new technologies, key performance indicators, and data metrics to achieve scalable production growth and expand people, product, and plant for the future. …Read More
This session provides objective guidance through the process of expanding your current distribution footprint, from self-distribution to selecting a distributor network out of state. Learn how to make a good first impression on the new market and avoid costly mistakes …Read More
Applied knowledge is crucial in sales and marketing. The more your crew knows about beer, the better marketers and salespeople they’ll be. This seminar will cover how to set up and use daily beer huddles (aka shift meetings) to continually …Read More
Does distribution make sense for your brewery? Come hear advice on selecting a distributor, setting up a contract, or even calling it quits on distribution. Read More
With the battle for tastebuds ever growing between brewpubs, tasting rooms, wineries, and distilleries, there are plenty of ways to make your brewpub shine above the competition. We’ll explore options and techniques to differentiate your brewpub and create an atmosphere …Read More
What determines long-term success in the craft brewing industry? How do you continue to attract new fans and grow beer sales consistently not just year over year, but decade after decade in an increasingly crowded market? A panel of four …Read More
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