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Sales & Marketing

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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 201-210 of 429

Do Tasting Rooms Support Market Growth?

Does a tasting room help you grow your brand in distribution? In 2016, 9.4% of sales from small and independent brewers occurred at the brewery—up from 7% in 2015. That increasing percentage may cause some concerns from distributor partners, but …Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

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marketing-and-selling
  1. Seminar

To Distribute or Not: That is the Question

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Alva Mather, Bob Baile, Jim Ebel

Moving from taproom sales to distribution through a licensed wholesaler is one of the most critical decisions new craft breweries face. Inherent in this decision are fundamental questions of timing, control, choice, and consequences. Join this panel as they provide …Read More

marketing-and-selling
  1. Seminar

Its a Brave New World for Craft

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Benj Steinman

The craft landscape has shifted dramatically: growth slowed, there are tons of tiny new entrants, and the largest players in the total beer business made numerous craft acquisitions. Between industry giants and thousands of hyperlocal entities, established craft brewers face …Read More

marketing-and-selling
  1. Seminar

Your Brand Stinks (But Don’t Change a Thing!)

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Tony Figoli

In real estate, they say the three most important things are location, location, location. In branding, the three most important things are consistency, consistency, consistency. Learn what’s behind a strong visual brand and understand why you should resist the seductress …Read More

marketing-and-selling
  1. Seminar

Legal Basics for Start-ups

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Jeffrey Stuffings, Mike Drumm, Josh Hare

This seminar will cover trademark, zoning and compliance issues and when to hire legal counsel. Read More

marketing-and-selling
  1. Seminar

Leading in Beer and Food Pairing

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Julia Herz, Nicole Garneau, Pat Fahey

Join this essential seminar to hear the latest on beer and food pairing from the Beer & Food Working Group participants (American Society of Brewing Chemists, Brewers Association/CraftBeer.com, Cicerone, and Denver Museum of Nature & Science). View beer pairing in …Read More

Displaying results 201-210 of 429