
Ongoing Beer Training for Servers
Keeping your staff interested and involved with the training process can be a challenge, so refreshing frequently with new training concepts can be the key to success.
Craft Brewers Conference: Early Bird Pricing Available through March 1 — Register Now ›
You are using an outdated browser not supported by The Brewers Association.
Please consider upgrading!
Human resources are vital to the success of breweries of all sizes. From recruiting, hiring, training and retaining your work force, to employee engagement, and even succession planning, the resources in this section will help you to establish standards for your brewery in this uniquely challenging industry.
Keeping your staff interested and involved with the training process can be a challenge, so refreshing frequently with new training concepts can be the key to success.
It’s not just good beer and food that makes a brewpub successful; it’s the people who work there, too. The beer may sell itself, but somebody’s got to serve it—and do it well.
Craft brewers such as New Belgium, Deschutes, and Full Sail have led the way in choosing employee stock ownership plans (ESOPs) as a succession planning vehicle.
Your bartenders and servers are on the front lines of communication and interaction with customers. They need the tools, information, and education to be your “beer liaisons.”
Over the past couple of years, the economy has resulted in an extraordinarily difficult retail environment, with brewpubs on the front lines and several salary classes declining.