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Human resources are vital to the success of breweries of all sizes. From recruiting, hiring, training and retaining your work force, to employee engagement, and even succession planning, the resources in this section will help you to establish standards for your brewery in this uniquely challenging industry.

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Adapting to Change Issue

For the March/April 2021 The New Brewer, we present our Adapting to Change issue. For this issue, author Tom Hennessy asked fellow brewers to provide the best thing they did to stay afloat in the pandemic year of 2020, and their responses were as varied as their brewery models. In addition, Greg Kitsock explores how craft breweries are forging new paths to customers, including direct-to-consumer shipping, beer delivery, and hybrid beer dinners. In a related article, Alex Koral of SOVOS ShipCompliant provides a road map for getting started in direct-to-consumer shipping. Read More

This issue is brought to you by Specific Mechanical

Let’s Talk About Vaccines: How to Educate, Encourage, and Incentivize Your Staff guidance on vaccines for brewery staff 1200x628

Let’s Talk About Vaccines: How to Educate, Encourage, and Incentivize Your Staff

Can/should you make the vaccine mandatory for your staff? This post provides insight and guidance from Craft Beer HR Professionals.Read More

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Membership Team Lead

Sarah Billiu is the Membership Manager at the Brewers Association. She joined the Brewers Association team after obtaining a Master of Science in Information. A Certified Cicerone and University of Michigan Alum, Sarah enjoys great beer and pretending to care about Michigan football. During football season, you will likely find her paddle boarding, dog walking, or enjoying a local brew (if there is no football involved, of course).

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The Good Kind of “Slacking”: Communicating with Your Taproom Staff taproom communicaiton hero

The Good Kind of “Slacking”: Communicating with Your Taproom Staff

The BA Taprooms Committee talks about Slack, sharing some of the ways that they communicate with their teams inside and outside the taproom.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

Employee Incentives during Times of Uncertainty and Change taproom incentives hero

Employee Incentives during Times of Uncertainty and Change

This year, making brewery employees feel appreciated is more important than ever. The Taprooms Committee shares ways they motivate their staff.Read More

Link to author biography
Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

How One Brewery Is Utilizing New Relief from the Year-End COVID-19 Stimulus Bill covid stimulus bill provides relief

How One Brewery Is Utilizing New Relief from the Year-End COVID-19 Stimulus Bill

Kurtis Cummings of Switchyard Brewing explains how he is using an SBA loan to obtain his own canning line via new relief from the 2020 year-end stimulus bill.Read More

Link to author biography
Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles
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The New Brewer: Packaging Issue

Staying Afloat

Gabe Toth

Adding packaging, ramping up outdoor spaces, and finding other creative ways to keep customers engaged have been crucial to on-premise breweries’ survival.

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