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The Geography and Demographics of Small Brewers, Part 2 Small Brewery Demographics

The Geography and Demographics of Small Brewers, Part 2

Bart Watson explores where craft breweries are located and how the demographics of those locations compare to their customers and the U.S. population.Read More

The Geography and Demographics of Small Brewers, Part 1 Small Brewery Demographics

The Geography and Demographics of Small Brewers, Part 1

In part one of this analysis, BA chief economist Bart Watson explores who craft brewery customers are and how they have evolved over recent years.Read More

Brewery Diversity Benchmarking: A Foundation for Change Brewers Association Diversity Data

Brewery Diversity Benchmarking: A Foundation for Change

As part of the recent human resources and salary benchmarking completed by the BA, we also completed our first benchmark of brewery owner and employee diversity, including both gender and race/ethnicity. Read More

Attracting a More Diverse Fan Base
J. Nikol Jackson-Beckham

Attracting a More Diverse Fan Base

While the composition of regional marketplaces varies significantly, current data reveals that certain demographic groups are nearly universally underrepresented among the craft beer industry’s consumers.Read More

Promoting Inclusiveness

Promoting Inclusiveness

As sales goals are established for the new year and beyond, some of the best opportunities for growth come from underexplored communities. Are you serving your broader community?Read More

Displaying results 1-8 of 8