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Diverse Consumers

Developing new markets will help to ensure the long-term health of the craft brewing community. To ensure a vibrant and competitive marketplace for years to come, craft brewers must cultivate new fans among currently underserved populations. The resources in this section will help you to cultivate inclusive taproom environments and connect with the growing diversity of craft beer consumers with authenticity and sensitivity.

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Seven Ways to Use Social Media to Reach New Customers: Part II beer drinkers enjoying brewery taproom

Seven Ways to Use Social Media to Reach New Customers: Part II

In this post, we discuss ways to effectively express your brand voice, target new audiences with psychographic segmentation, make the most out of captions and hashtags, and get your team engaged in social media messaging.Read More

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Brewers Association

The Marketing and Communications Subcommittee advises the Brewers Association and its membership on inclusive marketing and communication practices. It works to amplify the voices and experiences of underrepresented populations and engage in inclusive storytelling about the craft brewing community.

See Marketing and Communications Subcommittee's Articles

Seven Ways to Use Social Media to Reach New Customers: Part I patrons at taproom bar

Seven Ways to Use Social Media to Reach New Customers: Part I

Learn how small producers and craft beer businesses can use one of the most cost-effective tools—social media—to reach new customers. Read More

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Brewers Association

The Marketing and Communications Subcommittee advises the Brewers Association and its membership on inclusive marketing and communication practices. It works to amplify the voices and experiences of underrepresented populations and engage in inclusive storytelling about the craft brewing community.

See Marketing and Communications Subcommittee's Articles

mobile playlist icon Craft Brewers Guide to Cultural Observances playlist cultrual observances 1200x628

Craft Brewers Guide to Cultural Observances

The Craft Brewers Guide to Cultural Observances fosters greater cultural competency and respect in the craft brewing community.Read More

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Brewers Association

The Diversity, Equity and Inclusion (DEI) Education Subcommittee works to promote and facilitate education about DEI best practices and improve cultural competency among Brewers Association members and the broader craft brewing community.

See DEI Education Subcommittee's Articles

Observing Juneteenth juneteenth cultural observances craft beer

Observing Juneteenth

A brief history of Juneteenth, considerations to help you avoid common missteps, recommendations for your commemoration or celebration.Read More

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Brewers Association

The Diversity, Equity and Inclusion (DEI) Education Subcommittee works to promote and facilitate education about DEI best practices and improve cultural competency among Brewers Association members and the broader craft brewing community.

See DEI Education Subcommittee's Articles

Observing Pride Month observing pride month brewers association

Observing Pride Month

Celebrate Pride Month with intention, care, and respect by educating yourself and steering clear of "rainbow washing."Read More

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Brewers Association

The Diversity, Equity and Inclusion (DEI) Education Subcommittee works to promote and facilitate education about DEI best practices and improve cultural competency among Brewers Association members and the broader craft brewing community.

See DEI Education Subcommittee's Articles

Celebrating Our Many Cultures intro Celebrating Our Many Cultures 1200x628

Celebrating Our Many Cultures

Cultural observances brighten our calendars with opportunities to learn more about each other and our vibrant histories.Read More

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Brewers Association

The Diversity, Equity and Inclusion (DEI) Education Subcommittee works to promote and facilitate education about DEI best practices and improve cultural competency among Brewers Association members and the broader craft brewing community.

See DEI Education Subcommittee's Articles

Attracting a More Diverse Fan Base Janel Jackson Beckham 1200x627

Attracting a More Diverse Fan Base

While the composition of regional marketplaces varies significantly, current data reveals that certain demographic groups are nearly universally underrepresented among the craft beer industry’s consumers.Read More

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Director of Social Impact

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. Today, she helps craft beverage organizations develop practices that drive success, build communities, and empower individuals. She is an author, speaker, vocal advocate for the craft beverage community, homebrewer, and Certified Cicerone. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. In 2020, she was named Imbibe Magazine’s Beer Person of the Year. Today, Jackson-Beckham leads the Brewers Association's social impact efforts in diversity, equity, and inclusion, member and community engagement, high-ROI philanthropy, and association accountability.

See J. Nikol Jackson-Beckham's Articles

Promoting Inclusiveness promoting inclusiveness jftnb19

Promoting Inclusiveness

As sales goals are established for the new year and beyond, some of the best opportunities for growth come from underexplored communities. Are you serving your broader community?Read More

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Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles
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