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Distribution

Distributing your beer can be complicated whether you’re self-distributing or working with the three tier system. The resources in this section will you help with every step of building out your distribution program.

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Displaying results 51-60 of 101
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  1. Seminar

What’s on Tap: A Look into On Premise

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Scott Elliot, Pete Conti, Matthew Crompton, Danelle Kosmal

Craft beer growth is slowing, while at the same time more and more brewers are entering the market—all looking to gain space and access to coveted tap handles in bars and restaurants. But is more better? What is the optimal …Read More

4 Reasons to Execute a Seasonal Beer Program Seasonal Feature2

4 Reasons to Execute a Seasonal Beer Program

Here are four reasons to continue focusing on the seasonal business along with best practices to get the most out of your seasonal program.Read More

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Brewers Association

The Marketing Development Committee works to build awareness for the vitality of the craft beer segment through media and vehicles such as tradeshows, publications, sell sheets, and events. The member-run committee creates opportunities for independent brewers to meet chain buyers and distributors, provides educational and sales tools for distributors and retailers to continue to build craft, and creates initiatives to profitably and responsibly grow the share of craft in all retail classes of trade.

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marketing-and-selling
  1. Seminar

Brewers and Wholesalers: Shaping Future Partnerships

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Dan Kopman, Paul Pisano, John Bryant

This panel will examine the relationships between wholesalers and brewers. It will identify current best practices and areas of aligned interests that can strengthen future relationships. Issues include distributor consolidation, the supply of distribution services, the keys to great relationships, …Read More

marketing-and-selling
  1. Seminar

Building Your Brand in a New Market

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Andrew Tysler

Industry expert Andy Tysler will walk brewers through Deschutes Brewery’s process of opening a new market and growing its brands within that market. Read More

marketing-and-selling
  1. Seminar

Expanding Your Footprint: Do it Right the First Time

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Daniel Lust, Kimberly Clements

This session provides objective guidance through the process of expanding your current distribution footprint, from self-distribution to selecting a distributor network out of state. Learn how to make a good first impression on the new market and avoid costly mistakes …Read More

marketing-and-selling
  1. Seminar

Is Distribution Right for You?

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Mike Drumm, Mike Hess

Does distribution make sense for your brewery? Come hear advice on selecting a distributor, setting up a contract, or even calling it quits on distribution. Read More

marketing-and-selling
  1. Seminar

MegaBrew: The Merger, its Aftermath and What it Means for Small Brewers

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Paul Pisano, Marc Sorini, Jon Dubrow

This panel discussion will provide a 360 degree view of the ABInBev-SAB merger from small brewer and distributor participation in the Department of Justice review process to a discussion of the specific elements composing the final consent order and finally …Read More

marketing-and-selling
  1. Seminar

Retailer Panel

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Charles Slezak, Morgan Matthews, John Wolf

Bump Williams returns with a panel of retailers representing various channels. Read More

marketing-and-selling
  1. Seminar

To Distribute or Not: That is the Question

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Alva Mather, Bob Baile, Jim Ebel

Moving from taproom sales to distribution through a licensed wholesaler is one of the most critical decisions new craft breweries face. Inherent in this decision are fundamental questions of timing, control, choice, and consequences. Join this panel as they provide …Read More

Displaying results 51-60 of 101