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Displaying results 41-50 of 52
marketing-and-selling

Protecting Your Brand: Understanding Your Intellectual Property Rights

This seminar intends to raise awareness of intellectual property issues commonly faced in the brewing industry. It provides helpful tips to address issues up front to avoid costly legal problems. This seminar is designed for brewery owners, managers, employees and …Read More

marketing-and-selling

Surviving Rotating Handles

Craft beer drinkers always want something new, and this perception puts strain on brewers, distributors and retailers. This seminar discusses how to make the best decisions for your company in a world of rotating tap handles. Read More

marketing-and-selling

Distributor Management and Best Practices

A panel with both brewery and distributor staff discusses best practices for brewers and distributorsÑa methodology for positive relationships to achieve appropriate share of mind within a distribution house. Read More

marketing-and-selling

Distributor Selection in a Changing Distributor Landscape

This seminar looks at the important decisions and procedures related to distributor selection. Joe Thompson presents current trends and the potential future of beer distribution and the consolidating middle tier. Read More

marketing-and-selling

Distribution Agreements and 3-Tier System

This discussion will allow brewers, marketers and managers to understand various laws regarding distribution and advertising to better understand what steps they must take on the front end to protect their companies from liabilities and disputes. There will be opportunity …Read More

marketing-and-selling

Craft Beer Distributor Criteria

Fred Matt, along with representatives from the BA and NBWA, provides information on how distributors can can become craft beer-friendly and thus be eligibile for the Craft Beer Distributor of the Year Award. Read More

Displaying results 41-50 of 52