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Distributing your beer can be complicated whether you’re self-distributing or working with the three tier system. The resources in this section will you help with every step of building out your distribution program.
Using regional statistics on gross profit, this article by Todd Stevenson of Lagunitas establishes that craft is under-spaced and retailers should strongly resist moving craft brands to the warm shelf. Read More
Jessica Jones, director of business process development for Ninkasi Brewing Company, provides in-depth analysis of shelf sets in chains. Industry professionals from all three tiers provide commentary on why shelf sets are best organized by brand. Read More
Tamarron Consulting’s Independent Council Brewer/Distributor Work Product Despite the growth and excitement surrounding the craft beer segment in recent years, the beer industry continues to offer many challenges, particularly when small brewers work to establish relationships within the distributor tier. It …Read More
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