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Distribution

Distributing your beer can be complicated whether you’re self-distributing or working with the three tier system. The resources in this section will you help with every step of building out your distribution program.

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Sales and Marketing in a Changing Market

Here are three major shifts in the beer industry that may reshape the role sales and marketing should play going forward.Read More

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President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

4 Reasons to Execute a Seasonal Beer Program Seasonal Feature2

4 Reasons to Execute a Seasonal Beer Program

Here are four reasons to continue focusing on the seasonal business along with best practices to get the most out of your seasonal program.Read More

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Brewers Association

The Marketing Development Committee works to build awareness for the vitality of the craft beer segment through media and vehicles such as tradeshows, publications, sell sheets, and events. The member-run committee creates opportunities for independent brewers to meet chain buyers and distributors, provides educational and sales tools for distributors and retailers to continue to build craft, and creates initiatives to profitably and responsibly grow the share of craft in all retail classes of trade.

See Market Development Committee's Articles

Celebrating the Small, Independent and Traditional Craft Brewers acbw feature

Celebrating the Small, Independent and Traditional Craft Brewers

This article was written by the Market Development Committee as part of the BA Insider series, which covers topics relevant to craft beer distributors. American Craft Beer Week (May 15-21, 2017) is a fitting time to reflect on how craft brewers …Read More

Link to author biography
Brewers Association

The Marketing Development Committee works to build awareness for the vitality of the craft beer segment through media and vehicles such as tradeshows, publications, sell sheets, and events. The member-run committee creates opportunities for independent brewers to meet chain buyers and distributors, provides educational and sales tools for distributors and retailers to continue to build craft, and creates initiatives to profitably and responsibly grow the share of craft in all retail classes of trade.

See Market Development Committee's Articles
Displaying results 11-20 of 21