Market Development Committee
Crafting Connections: Multi-Channel Prospecting for the Modern Brewery
This seminar provides essential strategies for successfully prospecting and securing meetings with decision-makers at on- and off-premise retailers.Read More
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Winning in Distribution: A Financial Blueprint to Avoid Pitfalls
Breweries face margin pressure, complex logistics, distributor relationships, and regulatory constraints—success in distribution hinges on solid benchmarks and decisive strategies.Read More
Understanding Your Brewery’s Health by Creating KPIs
Breweries succeed in distribution by mastering margins, logistics, benchmarks, sales teams, and distributor relationships—essential for sustained grow.Read More
The Art & Science of the Sales Pitch
This seminar emphasizes consultative selling, focusing on customer needs, data-driven strategies, and effective presentations.Read More
Strategies to Stand Out and Engage with Distribution Partners in a Crowded Market
Learn to build distributor-aligned brand strategies: streamline offerings, set clear goals, strengthen relationships, and execute impactful brand plans.Read More
K-Pop, K-Movie, K-Food, and K-Beer Culture: Understanding Korean Culture & Export Opportunities
South Korea's craft beer market is expanding, offering U.S. brewers opportunities amid evolving consumer preferences and cultural shifts.Read More
Keeping Your Flagship Brands Alive
Sierra Nevada Brewing Co. emphasizes innovation, brand consistency, and community engagement to maintain flagship brand success.Read More
From Brewery to International Bar: Understanding How To Sustainably Grow Exports
Learn how to successfully export beer by understanding production, international markets, shipping, regulations, and collaboration strategies.Read More
Brewer Panel: Best Practices for American Craft Beer Exporting
This panel of brewery representatives discusses their experiences and tactics for marketing and managing a brand internationally.Read More
Keys to Increase Profitability and Success with Self Distribution and Sales
Marty Ochs and Justin Vitti share 30+ years of brewery sales and distribution expertise in this seminar where hey guide you in setting up internal structures and strategies to stand out from competitors and grow profitably as a self-distributing brewery.Read More
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