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It can be easy to forget that every brewery is also a business that requires strong leadership, a positive company culture, stable finances, and more. This section is for everything beyond the brewhouse, including regulation and government affairs; promotion of diversity and inclusion in the craft beer industry; establishment of best practices for human resources, management and leadership in breweries; maintaining healthy finance and accounting practices; and understanding the statistics and trends that are affecting the indsutry overall.

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Displaying results 1-10 of 220

Value Quest: 2025 Packaging Trends Packaging Trends Craft Beer

Value Quest: 2025 Packaging Trends

Packaged craft beer often gets summarized in broad trend lines, but the details tell a richer story. In this annual look at packaging trends, economist Matt Gacioch breaks down how container types, pack sizes, and retail channels shifted in 2025. Cans continue to dominate but may be nearing a steady state after years of share growth. Six-packs still lead but are gradually losing share, while singles and larger formats pull consumers toward the extremes. Together, these packaging trends reveal how financially conscious drinkers are reshaping the packaged craft landscape.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

How Much Does THC Take from Beer? Cannabis leaf with beer in glassware

How Much Does THC Take from Beer?

In recent years, THC has been often blamed for beer’s declines. But what does the data actually show? By comparing state shipment trends across recreational cannabis and hemp-derived THC markets, we take a closer look at whether THC substitution is meaningfully impacting beer.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

Wine & Spirits 2025: A Retrospective RTD cocktail, wine and whiskey on a wooden table.

Wine & Spirits 2025: A Retrospective

Wine and spirits faced a challenging year in 2025, but the story is more nuanced than simple decline. This retrospective examines how wine & spirits performed across price points and product types, with RTDs emerging as a key growth engine. Drawing on industry data and consumer insights, this piece places wine & spirits trends in context for a beer-focused audience, highlighting where pressures are shared across beverage alcohol and where innovation is still breaking through. For brewers, understanding wine & spirits isn’t about leaving your lane, it’s about understanding the full beverage alcohol landscape your customers navigate.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

Oversupply Isn’t the Whole Story Drinking beers in a brewery

Oversupply Isn’t the Whole Story

Oversupply is real, but it’s not the whole story behind beer’s struggles. While industry narratives sometimes point fingers at manufacturing capacity, the data tell a more complex tale. Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

The State of Non-Alc A man buying non-alcohol beer at a beer store.

The State of Non-Alc

Non-alc beer has rapidly evolved from niche to mainstream. Once overlooked, the non-alc category is now one of the fastest-growing areas in beverage alcohol, with craft producers driving much of that momentum.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

Join the Club? mug club at a craft brewery

Join the Club?

Do brewery membership programs still make sense in today’s market? Using data from 140 breweries, this analysis examines what membership programs generate in revenue and who’s actually participating. Exploring differences between monthly and annual tiers, the findings reveal how loyalty, pricing, and commitment intersect in modern craft beer. For breweries looking to drive taproom traffic, retain regulars, or rethink their membership program strategy, the data offers practical insight into what’s working, and why.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

GABF 2025: A Statistical Retrospective happy winners at the great american beer festival awards ceremony

GABF 2025: A Statistical Retrospective

The 2025 Great American Beer Festival is in the books—but the story doesn’t end with the awards ceremony. From coast to coast, the data reveals fascinating patterns across states, styles, and brewery types.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

All Benefits, No Doubt woman smiling at the camera holding beer tasters

All Benefits, No Doubt

What does the average craft brewery’s benefits package really look like? The Brewers Association’s latest Salary & Benefits Benchmarking Survey offers the answer.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

Wacky Headlines and Silly Claims Are Saving Craft Beer? Screenshot of New York Times article titled

Wacky Headlines and Silly Claims Are Saving Craft Beer?

A recent New York Times opinion piece offered advice to what it claims is an ailing craft beer industry. In this data-backed response we break down the claims and add context from real industry trends. IPAs still dominate and wacky names aren’t the problem. Craft beer isn’t collapsing—it’s maturing. Dig into the data and see why this “death of craft” headline leaves something to be desired.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

9 Things Breweries MUST Know About Today’s Consumers Mural depictions of beer concepts

9 Things Breweries MUST Know About Today’s Consumers

Consumer habits are shifting fast, and breweries need to keep up. Understanding these shifts isn’t just good business, it can be the key to staying relevant in a rapidly-evolving beverage landscape.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles
Displaying results 1-10 of 220